Unlock the cortisol secret...

…reduce stress

…sleep better at night

…perform optimally in your sport

…reduce menopause symptoms

…optimize your mental health

…and so much more!

Control your body's master hormone and live your best life

Meet The Authors


Wibe Wagemans

Wibe is a CEO, serial entrepreneur, and pioneer in mobile and AI technology. He was the first in the world to build an AI bot and an online video game on mobile. And his most recent company, Huuuge Games Inc., made its IPO in 2021 for $1.2 billion... READ MORE

Ioana Bina

Ioana Bina, MD PhD FACG

Ioana A. Bina, M.D., Ph.D., completed advanced studies in endocrinology, metabolism and nutrition at Rouen University in France. She holds her M.D. and a Ph.D. in endocrinology from Carol Davila University in Bucharest, Romania and has completed her internal medicine, gastroenterology, and nutrition fellowship training at Yale University. She is a fellow of the American College of Gastroenterology and a member of the Institute for Functional Medicine... READ MORE

Cortisol: Why it matters

Approximately 80% of the population has a cortisol imbalance which makes this master hormone the most under-appreciated factor affecting almost every biological process in your body. Although it’s known as a stress hormone, it doesn’t only help you overcome momentary stresses. You produce it daily to help regulate your sleep-wake cycle, your metabolism, your immune response and more. It’s critical to understand the impacts of Cortisol and how to manage it over time.

Cortisol can impact:

Burnout  |  Fertility  |  Menopause
Lifespan  |  Memory Loss
Mental Disorders  |  Stress
Osteoporosis  |  Weight Loss
Risk of Heart and Vascular Disease
Athletic Performance

The Cortisol-Stress Connection

Cortisol is the key hormone that helped early humans flee predators hundreds of thousands of years ago. These days, we’re no longer fleeing life-threatening predators, but our bodies still use the same hormone to warn us about modern threats—what we refer to as stress.

The World is Stressed

According to the World Health Organization, stress is the health epidemic of the 21st century.

(Source: World Health Organization)

Finally, cortisol explained

Breakthrough findings like Penicillin, the CT scan and Continuous Glucose Monitoring, that will have an enormous impact on your health and longevity!

Working with research and insights from the world’s best scientists in their respective fields, CORTISOL, THE MASTER HORMONE will help you figure out how to get the data you need to live your best life, and to always understand how your hormone levels are impacting your sleep, brain function, blood pressure, bones, gut, appetite, weight, immune system, and aging.

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